Zapworks

What is Zapworks?

Developed by the industry pioneer Zappar, Zapworks is an all-in-one WebAR (Web-based Augmented Reality) platform engineered to empower creators, digital marketers, and software developers to build immersive AR experiences. Because it operates natively on the web via WebXR, users can interact with rich 3D content, face filters, and spatial portals directly through their mobile browsers without downloading dedicated native applications, dramatically reducing drop-off rates.

A Complete Suite for Every Skill Level

Zapworks differentiates itself by providing a versatile stack of creation tools tailored to various technical requirements:

• Zapworks Designer: An intuitive, no-code drag-and-drop builder designed for marketers and graphic designers seeking fast, frictionless campaign delivery.
• Mattercraft: A visual 3D studio and development environment supporting real-time physics, keyframe timeline animations, and modern WebXR capabilities.
• Universal AR SDKs: Robust developer kits enabling deep integration with industry-standard frameworks and engines, including Unity, Three.js, Babylon.js, PlayCanvas, and React Three Fiber.

Frictionless Deployment and Built-in Analytics

Experiences built with Zapworks leverage state-of-the-art computer vision algorithms, including image tracking, instant world tracking, and facial tracking. Once published, campaigns can be distributed instantly using custom branded QR codes or web links. Zapworks also features built-in enterprise-grade analytics dashboards, allowing teams to track dwell time, interaction hotspots, and conversion metrics in real-time to maximize ROI.